RAW content creation

As part of their ongoing social media management programme for Metzeler (part of the Pirelli group) the Holeshot Motorycle PR team set off to the superb Hapton enduro training area in Lancashire.

After a chilly start, the squad soon warmed up as expert hard enduro rider Wayne Braybrook put the visitors through their paces in a replication of his RAW Enduro experience. 

A series of brutal climbs, rivers and intriguing wind turbines gave Holeshot’s photo-video professionals a perfect backdrop to capture the fluorescent Beta machinery in all their finery, whilst showcasing their all-conquering Metzeler Six Day Extreme tyres under the harshest of tests.

TV pundit and local(ish) North Yorkshireman James Whitham also made a cameo appearance as he is also Metzeler connected, running Racetec rubber at his road race training school.

The resulting photos, videos and social media assets made for a happy client and gave their RAW partner useful content for use in their own promotions.