There can be no denying it: video content is king. We spend our lives online, meaning the digital landscape is now the most important target for PR and marketing, and social media plays a vital role in helping you reach your customers. 

Estimates predict that video content will make up an incredible 82% of consumer internet traffic by 2025, so it’s vital that your brand is embracing it today if you want to stand out and maximise your profits

Capturing attention and boosting engagement

Our attention spans are diminishing, which means you need to be grabbing social media users mid-scroll. Video has been proven the most effective way of doing this, helping to engage audiences in a way that no other medium comes close to.

Take, for example, this recent product launch for our client R&G. Alongside the traditional PR methods, which still have a core place in any promotional campaign, we produced this short 50s reel exploring the efforts that went into creating their all-new PRO Engine Case Covers. Sharing it out on Facebook and Instagram as part of the launch, we were able to reach a combined audience of over 1.1 million users completely organically with no additional advertising!

Enhancing brand trust and authenticity

Video content is not just about product launches or boosting sales, though. It’s a vital part of building trust and authenticity with your followers. 86% of consumers say they are more likely to purchase from a brand that feels authentic and honest on social media, and video is the perfect way for you to showcase who you are and what you do as a company.

For example, our team was recently on the Isle of Man for the legendary TT races, which gave us the perfect opportunity to bring our represented brands to life through this unique and engaging event. With Metzeler, we created regular rider chats, insights from our racing manager, and incredible trackside footage to showcase all the action that those at home might be missing.

Kawasaki used the TT to give the world’s first Hybrid motorcycle a lap in the hands of 11-time winner Phillip McCallen. This was the first time many of the thousands of the fans trackside would have seen or heard the bike, and Holeshot was on hand to capture McCallen’s thoughts immediately after the lap, bringing a level of authenticity to those following along at home.

Meanwhile for R&G, who were protecting Michael Dunlop, it was the perfect opportunity to create a celebration video as he became the most successful rider in TT history.

Increased visibility

Of course, sometimes, video content is just about increasing visibility and going viral. While static images have that ability, moving content and sound have a way of captivating followers. For example, this clip of a Kawasaki H2 on a Dyno reached an incredible 1.2 million people, while the Instagram post below a simple “Which would you choose” question reached 1.1 million. For Metzeler, the combined efforts of our Holeshot team meant that over 20 million people viewed their social pages over the fortnight!

Ready to bring your brand to life?

Want to find out how Holeshot PR can help you leverage the power of video in your PR and marketing efforts? Drop us a message today!