Segway Powersports 'Fear No Place' - Lancashire edition
Wayne Braybrook is the driving force behind RAW Enduro, a company fully qualified in Industry Standard Best Practice Operation and Management of Off Road Motorcycle Sporting Events. Wayne also happens to use a Segway Powersports AT5 quad on a daily basis, setting up routes and enduro competitions at their base in Hapton, Lancashire.
Wayne's knowledge and expertise made Wayne a perfect choice to turn to when we needed to once again capture some 'British' video and photo assets for Segway Powersports UK, to help create localised content that would resonate with UK customers.
We spent two days in Hapton in beautiful and rugged surroundings, with only sheep and wind turbines dotting the landscape. With Wayne and Segway Powersports UK importers Dualways on hand, we got to shoot a custom Villain SXS, as seen at the 2023 Goodwood Festival of Speed, a Fugleman UTV, and a Snarler AT5 quad in a variety of locations in woodland and on green hills.
As with our previous shoots for Segway Powersports UK, the global Segway Powersports social media channels have used plenty of the content we have generated, allowing it to show another region using their products, and one in sharp contrast to the sandy deserts used for the initial launch of their product range.
Holeshot PR Owner Harley Stephens: “To be able to spend a couple of days atop a mountain in Lancashire not only gave us the opportunity to see these incredible machines take on the toughest of terrain, it allowed us to capture content for Segway Powersports UK that would never be available from the global press kits.
The two-day trip gave us a chance to spend constructive time with the team from Dualways, the UK importers for Segway Powersports, who we've proudly supported through several of their other imported brands. Although you can read up on specs, and research online reviews, there's no substitute for getting behind the wheel to see what these impressive vehicles are truly capable of."