It's not just social media we assist Pirelli with at the Bennetts British Superbike Championship. One of the services we provide in our role of Motorcycle PR agency for the BSB tyre sponsor is the creation of a different print ad for the programmes that are available at each of the eleven rounds during the racing season.

Ahead of Round One which was held at Oulton Park, we caught up with popular illustrator R1 Liz (although confusingly she’s now a BMW rider) which gave the advert greater visibility when she shared it to her followers, whilst subsequent rounds pick a lucky ‘star’ from the massed bike parks at each event.

The adverts show a breadth of riders and machines, whilst promoting a specific Pirelli product that showcases their range of motorcycle tyres over the course of the season.

A QR code at the top of each ad also connects to a motorcycle specific page on the Pirelli website which lets users enter their model of motorcycle to help them find their perfect tyre options.

You can see our work for Pirelli UK here and Liz’s creations here.