Belstaff: 100 years of British Motorcycling history celebrated at the Isle of Man TT and ABR Festival
Holeshot PR recently had the pleasure of working with Belstaff, a brand deep rooted in British Motorcycling history.
To celebrate 100 years of its biking heritage, Belstaff are touring the country with their Belstaff retail and fan engagement unit. In collaboration with G2F Media we were tasked with capturing the Belstaff proposition, athletes, and event atmosphere with dynamic and gritty photography.
Isle of Man TT
Belstaff have a long-standing history with the Isle Of Man TT, introducing a Senior TT competition jacket in the 1930’s. Their relationship with the TT focuses on not only the racers themselves- but protecting those fans journeying to the Island.
Photography supplied for the IOM TT: the trailer, products, a rider Q&A, the fan park, racing and the unique Manx locale.
ABR Festival
The Belstaff trailer stopped next at the world’s biggest event of its kind- The Adventure Bike Festival at Ragley Hall.
Belstaff were joined by one of the most recognisable ‘Hard Enduro’ riders- Billy Bolt with top woman’s riders Jane Daniels, for a trailer talk hosted by Chris Northover. As well as capturing this we also photographed fan interaction and content for Belstaff partner INEOS Grenadier.
Holeshot Motorcycle PR content creator Toby Lee: “Working on this project has been a pleasure, Belstaff’s creative direction really plays to my style of photography, inspired by vintage black and white pictures of my Grandfather scrambling in the 50’s, often wearing Belstaff!”