Kawasaki Motors UK have appointed renowned motorcycle communications agency Holeshot PR to manage their proactive PR and comprehensive social media channels after a competitive pitch.

The agency, based near Brands Hatch, already have strong ‘green’ credentials having previously supported the relaunch of Club Kawasaki, managed Kawasaki Europe Racing communications and worked for the manufacturer’s Official British Superbike teams.

Kawasaki are looking to showcase their widest ever model range not only to existing bikers but to new riders entering the market via their extensive training school network. Holeshot are perfectly placed to maximise that objective having achieved extensive media coverage in National, Lifestyle and Broadcast media for over a decade.

Having ran social media and comprehensive Influencer Marketing programmes for brands such as Pirelli, Öhlins, R&G, Datatag, Carl Cox Motorsport and the Carole Nash London Motorcycle Show, Holeshot know what works and how to engage with fast scrolling audiences.

The core Holeshot team comprise company owner Harley Stephens and long-time Social Media Manager Michael Aylwin, Content Creator Tom Higham with PR Specialist Beth Roberts joining the squad.

Newly promoted Kawasaki UK, Head of Marketing and Race Department, Ross Burridge explained, “Holeshot PR impressed us with their mix of traditional motorcycle PR, recognised National press coverage and commitment to social media marketing. The fact that they have worked on Kawasaki activities previously also means they can talk about models and programmes with knowledge and credibility.”

Holeshot PR Owner Harley Stephens added, “This is a massive honour for us, so we’ve worked hard to assemble a team to hit the ground running and maximise this opportunity. From a personal point of view, some of our proudest work has been producing articles for the Club Kawasaki magazine and Kawasaki Europe channels.”