The 2023 Motorcycle Live Show was a bumper nine days for our client Kawasaki, with the Holeshot PR team in attendance throughout the event capturing content for socials and supporting their PR.

For UK fans, the Show marked the first time that they would be able to see the latest 2024 machines in the flesh, including the all-new Ninja ZX-6R, Eliminator, Ninja 500, Z 500, Ninja Z-4RR and the exciting Z e-1, Ninja e-1, and Hybrid bikes.

Kawasaki also used the opening day of the Show to host a range of PR opportunities. Kicking things off was the livery unveiling of the 2024 Completely Motorbikes Kawasaki British Superbike contender, with riders Jason O’Halloran and Max Cook in attendance to pull the covers off the retro-inspired bike.

Following that was one of the most popular announcements from the show, three special livery Ninja ZX-10RRs. Just 40 of these machines will be available to purchase and customers get to choose which colourway they would like it to come in.

The final announcement was the launch of Tracker as the official title sponsor of the exciting new Kawasaki British Superteen series. To kick things off, the Kawasaki stand featured four Ninja ZX-4RR bikes on the MotoTrainer simulator, the first time in the world that four machines lined up next to each other.

For those who couldn’t make it to the show this year, we made sure to keep the Kawasaki social media channels populated with exciting content. Over the nine days, we reached a combined audience of over 1.6 million accounts! We also utilised the event to capture future content and videos that followers will be able to see over the coming months.

You can view more content shot at the show over on the Kawasaki UK Instagram channel.