In what is undoubtedly a challenging time for everyone in the motorcycle industry at the moment, we believe positive, engaging content is more important than ever. And with no racing in the near future, racers, teams and fans are all as keen as ever to find original content to consume.

Consequently, we’ve been keeping our racing client Peter Hickman busy and he’s definitely been playing his part to keep his fans and media up to date.

His winter blog, gives a real insight into his busy life and how he is keeping himself occupied, check it out here.

Being a resourceful type of guy with a selfie stick, he also created a great little tour of his workshops and racing memorabilia for Bennetts, the title sponsors of the British Superbike Championship (a series that is creating an incredible amount of engaging content for its race starved fans!). This video has already been seen over 80k times on Facebook alone, with views continuing to grow at a fast rate.

From a media point of view, we’ve been busy lining up various interviews for Peter following the cancellation of the TT so keep your eyes out for them appearing shortly.

It just goes to show that given a resourceful client/rider and a keen audience, you can make good use of both your resources and time…