Creative Cartoonery

Always looking for something different, we invited biking illustrator @R1Liz to the first round of the Bennetts British Superbike Championship at Donington Park to capture a ‘Pirelli Moment’.

By luck, the unique looking 20 year old ‘young’ Bradley Ray took his first, and a double win to lead the series.

The quirky resulting image was sent out via Pirelli social media and shared by the race series, sponsors and fans, to give it massive reach and engagement. Not only that, Ray now wishes to use the image as his official logo!