Holeshot PR | Motorcycle PR & Automotive PR specialists since 2009

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Carl Cox tours on the Kawasaki Hybrid motorcyle ahead of Hybrid Tour

It’s always been a dream of ours at Holeshot PR to bring together our coolest client, DJ Carl Cox and one of our biking clients and recently it all came together perfectly.

We’ve been championing the exciting yet practical Kawasaki Z 7 Hybrid this year as the world's first hybrid two-wheeler. So, when Carl mentioned his Hybrid Tour was coming to London it was a match made in heaven, and we brought a bike down and set up our cameras to see his reaction.

A lifelong biker, Carl has always had a passion for two wheels and is a big supporter of multiple racers and race teams via his Carl Cox Motorsport outfit. Currently in the midst of a busy year of gigs and festivals in the northern hemisphere, the electronic music pioneer has shaken up his show for 2024 with the introduction of the Hybrid Set, a unique show that combines traditional DJing with live electronic music created on stage.

In synergy, 2024 has seen Kawasaki shakeup the world of two wheels with the introduction of the world’s first strong hybrid machines, the Z 7 Hybrid and Ninja 7 Hybrid. Equipped with a 451cc parallel twin, water-cooled four-stroke engine, the innovative new bike offers a new riding experience, providing the acceleration of a 1,000cc-class supersport model with fuel economy on par with the 250cc class.

No stranger to Kawasaki machinery, owning a 1974 Z900 and H2, Carl was eager to try the latest technology on a recent break in his tour schedule, with an Instagram reel shot on the day quickly gaining over 200,000 views.

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Carl Cox: “I’ve just ridden the amazing Z 7 Hybrid. As anyone who knows me knows, I love motorcycles, so it was great to try this new bike. The boost button gives it a real kick, and the bike felt super planted. I had to do a bit of a turnaround at one point on a tricky camber and the reverse feature is something you didn’t know you needed until you have it!

I’ve been playing my Hybrid sets for a while now with the concept being mixing existing tracks and making new music at the same time, so with this in mind I thought it was time to try the world’s first Hybrid from Kawasaki and I glad I did!”