1,000! A landmark moment for our client Super Soco UK as they become the first electric motorcycle brand to surpass 1,000 sales in a single year (UK registrations).

We have been helping this brand gain wider public recognition with mainstream and specialist press coverage, photography and social media content since we first reperesented them at the 2018 Motorcycle Live show in London, and our team are proud to have played a part in their ongoing success.

In 2020, MCIA figures showed that e-PTW registrations were 51.2% up on the previous year, while Super Soco’s own sales have increased by a huge 478% in 2021. The brand is leading the charge in the electric category, accounting for an impressive 26.78% of all e-PTW registrations for the year-to-date. Its 125cc-equivalent CPx maxi scooter is the UK’s best-selling electric machine, with 698 units registered so far this year, while its TC Max café-racer style motorcycle has enjoyed a 70% increase in sales compared to 2020.

MCIA statistics also show that Super Soco – which was only launched in the UK in 2017 – is ranked as the 17th best-selling powered two-wheeler brand overall, beating well-established petrol-powered giants such as Aprilia and Husqvarna. With the Department for Transport banning the sale of all new petrol motorcycles from 2035, the increasing appearance of electric marques in the best-selling list could signify that the gradual shift to e-PTWs is already underway.

Richard Jordan, CEO of Super Soco UK
“We are obviously very pleased as a company to have reached this sales milestone after four years of hard work to establish the brand in the UK, but more than that, we are really excited about what it means for the electric industry as a whole. No electric powered-two wheeler brand has ever sold this many units in a single year before and it really goes to prove that the shift from petrol to electric is beginning to take hold.”

Here's a recent press item showing how the electric Super Soco brand is also getting new people to make the switch to two wheels:.