Bucking the trend

With over 40,000 visitors across three days at the London ExCeL we’re proud to say Holeshot PR played its part in growing the Carole Nash MCN London Motorcycle Show attendance against a backdrop of uncertainty elsewhere.

Working with the organising team and supporting motorcycle manufacturer & aftermarket partners, we ramped up the pre-publicity of the event with preview features placed (FOC) in five national newspapers (& their high traffic webpages), every key London local title, London Event pages and major industry outlets.

To accompany this ‘traditional’ PR campaign, we also developed and placed content via a co-ordinated social media campaign utilising Motorcycle News’ own channels, motorcycle manufacturers, exhibitors and influencers…resulting in over 300 significant posts in the six weeks building up to the event!

Onsite we chaperoned key ‘out of sector’ media around the event to meet the stars of the show, both metal and human, and carried out VIP tours for partners such as the Bike Shed organisation.

To find out more about our PR, event press office, social media and partnership support programmes, please contact us here.