When Super Soco, the UK’s leading electric motorcycle brand, got in touch with us three days before the start of Motorcycle Live to say their current PR agency had let them down and could we help them launch two new models at the show, it was all hands on deck at Holeshot PR.

With just three days before the doors to the show open to over 100,000 motorcycle fans, it was a race against time for our team to not only immerse themselves in the technology that powers these incredible machines, but also produce press packs, schedule journalist meetings, secure photography and create a whole social media plan…

However, after a few late nights and some speedy work, everything was in place ready to showcase this innovative brand to the masses. With some engaging content working its magic on social media, seeing the follower figures rising, we spent ‘Media Monday’ showing the U.K’s leading motorcycle journalists the two brand new machines…resulting in plenty of coverage and a successful show for Super Soco!